Ticketmaster / Live Nation

Senior User Research

West Hollywood, CA
Posted on:
November 17, 2021


The Insights and Analytics Team at Ticketmaster is a highly skilled and collaborative team that identifies opportunities for improvements to product features and drives overall revenue by innovating new ways to look at data and providing analysis and insights. Members of the Insights and Analytics Team partner with business teams across multiple functions including Product, Design, Sales, Marketing, Strategy, & Finance providing analyses covering fan insights, ticket sales, shopping behavior, site analytics, incremental revenue streams, venue/client analysis, and customer lifetime value.


We are seeking an experienced Senior Researcher to drive consumer understanding and empathy into the organization’s goals and culture. As a Senior Researcher you will have the opportunity to join the ground floor of a growing team and lead innovative research with big impact. Working across the entire organization – Product + Design + Tech (B2B and B2C), Strategy + Marketing – your mission will be to guide new and existing research efforts that generate a holistic understanding of fan needs, desires, motivations and aspirations. This role will work alongside the Manager of Research & Insights to develop best in class research programs that will drive innovation in the Ticketmaster fan experience.


  • You have deep UX research experience and have worked collaboratively with Global Product, Design, and Marketing teams
  • You are well-versed in a variety of advanced quantitative methodologies (i.e., MaxDiff Analysis, Conjoint Analysis, Segmentation), data collection, analysis (i.e., sig testing) and providing actionable recommendations
  • You understand a wide variety of quantitative and qualitative methodologies and have a proven track record of applying the appropriate methods for maximum results
  • You have experience building strong relationships across a global organization and establishing the research team as a key strategic partner that provides actionable insights that help drive new business initiatives
  • You are inquisitive by nature and can see relationships between disparate research inputs, generating meaningful conclusions that provide actionable insights for product, design, marketing, and strategy
  • As an exceptional communicator and storyteller, you have experience in discovering, synthesizing, and socializing insights that helps drive business conversations forward and spark new business ideas across a broad audience – from individual product team members to C-level executives
  • Ability to partner with data analytics team to triangulate and understand our fans’ needs and provide actionable insights that helps stakeholders make informed business decisions


  • At least 3 years of quantitative and qualitative research experience
  • Strong analytical and interpretive skills with the ability to distill vast amounts of data (qualitative, quantitative, secondary, etc.) into an insightful story with actionable recommendations
  • Clearly explain sampling and generalizability to stakeholders
  • Ability to design and run studies independent of vendor intervention (e.g. large surveys, focus groups, etc).
  • Experience with market research in multiple countries is a preferred
  • Ability to manage highly interdependent projects and keep various work streams on track.
  • Experience with third-party web & mobile analytics tools
  • Familiarity with SQL skills or similar business intelligence software a plus
  • Served as a thought partner with executive and cross-functional leadership teams
  • Degree in Design, Behavioral Science, Human Factors, Human Computer Interaction, Anthropology, Cognitive Science, Psychology, Design Strategy or related field a plus


  • Ability to partner with stakeholders understand their use case, develop analytical frameworks, and provide data driven strategic business insight
  • Strong interest and skills in problem solving and issue resolution

NOTE: COVID-19 vaccination will be required for this position subject to legally valid exemptions.


We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive


We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.


The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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