Flo Health Inc.

Senior UX Researcher

London, England
Posted on:
August 31, 2022

Flo is the most popular health & fitness app globally, used by 200+ million women around the world, with 43 million monthly active users.

At Flo, we've created a unique mobile product to help women put themselves first. Using the power of data science, AI, and the knowledge of 100+ medical experts, Flo supports women during their entire reproductive lives and provides curated cycle and ovulation tracking, personalized health insights, expert tips, and a private community to share questions and concerns.

This is a truly exciting time to join Flo. We're just beginning our journey to become a world-class design team, and there's lots to get stuck into! With new design leadership in place, we're building the foundations for our future, including:

  • establishing better ways of working within our product teams
  • setting the standards for content, design and research at Flo
  • improving user experience with more accessible and actionable insights

We're looking for people keen to take on the challenge of building the future in the context of a hyper-growth start-up.

Who You Are

  • You're an experienced researcher who can work independently on focused projects – both on tactical research and larger foundational initiatives.
  • You're an advocate who influences others on the power of research, and uses a problem-solving approach to help teams identify their research needs.
  • You present research findings in a clear, compelling way, to help inform design decisions.

What You'll Be Doing

At Flo, each day is different, but you can expect to:

  • Help product managers define their product vision, initiatives and roadmap
  • Help product teams define their research objectives, create research plans, and implement ethical, inclusive research
  • Identify opportunities for discovery work or foundational research projects
  • Define recruitment criteria and recruit research participants
  • Carry out tactical research (eg usability testing) and strategic research (eg diary studies) in a safe, controlled environment
  • Share research findings in an unbiased, yet compelling, way
  • Recommend templates or tools to help standardise and accelerate our research delivery and reporting
  • Advocate for research beyond the team, driving engagement and understanding of different research methods
  • Get involved with research team initiatives, such as document repository work

What We're Looking For

You'll impress us with your:

  • Flexible approach to research in fast-paced product environments
  • Communication skills – with the ability to influence others and advocate for research at all levels
  • Ability to adapt, as you may be working across multiple product teams

Your Experience

You'll have several years experience in research – preferably in a fast-paced, commercial mobile app environment. Experience of working with distributed teams is also great, but not essential.

Why work at Flo?

  • You'll help improve the lives of millions of users worldwide, empowering them to take control of their health
  • You'll enjoy a fast-paced but fun-filled environment
  • You'll be surrounded by a talented team who'll help you learn and grow


The strength of Flo is built on the capability of its talent. In recognition of this we offer:

  • Top of the market salaries
  • Career growth, progression and promotion opportunities
  • Eligibility for annual salary increases
  • Unlimited access to Udemy Business learning platform
  • Company equity grants through Flo's employee share option plan (ESOP) eligible to all employees

Flo is an international team of highly skilled top talent. We have ambitious and challenging objectives and are committed to granting our team the freedom to explore. Our core cultural values are based on engaging teamwork, continuous improvement, and smart transparency. Our mission fuels our everyday work, and we're proud of the impact we're making.

Build the future of women's health with us.

Diversity Statement:

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

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