Sr. UX Researcher

Field, MN
Posted on:
July 21, 2022

Job Description

Where You'll Work: remote US or Canada

Are you passionate about understanding user needs and translating that knowledge into a working product? We re looking for an experienced user researcher to help shape and execute a strong vision for GoTo as part of our UX organization.

The UX Researcher will be responsible for understanding and advocating for current and future users while keeping business needs in mind. You will conduct exploratory, generative, and evaluative research in order to understand what current and future users want and need, and how we can create products that our users will love. You'll work closely with a team of highly talented product managers, designers, and engineers who appreciate user experience and want to build the best products in the market.

Your Day to Day

  • Build relationships with end users that reveal deep insights about how they work and live
  • Be bold about going off-script to uncover new themes/areas of interest that are relevant to the product vision and strategy
  • Engage various GoTo stakeholders and apply structure to organize their questions into a comprehensive research roadmap and set of test plans
  • Utilize a variety of research methods you should be experienced with ethnographic and observational methods as well as usability testing and other approaches (benchmarking, competitive analyses, diary studies, remote testing, etc.)
  • Manage recruitment of study participants (including screener creation, oversight of third party recruiters, and working directly with customers)
  • Conduct and moderate (primarily remote) a variety of methods and activities
  • Identify an appropriate communication and reporting format for all data and insights
  • Translate research insights into key UX deliverables such as personas, journey maps or day-in-the-life-of maps, as well as developing your own creative reporting techniques.
  • Analyze and summarize a large amount of data and present key insights to others in a clear, brief, and persuasive way
  • Work collaboratively with product teams to translate user needs into product features and improvements
  • Managing a repository of research insights
  • Ability to scrutinize and elevate existing UX research practices
  • Able to effectively make use of photo, video, and other media formats to create visually impactful research materials

What We're Looking For

  • 5+ years UX research experience
  • Excellent observation and people-interaction skills
  • Very strong oral and written communication skills
  • Excellent knowledge of research best practices and approaches: interest in being challenged by new ways of doing research, and vetting whether new approaches can be brought to GoTo
  • Desirable: M. A./M. S./Ph. D. (in progress or completed) in Communications, Cognitive Psychology, HCI/Computer Science, Sociology, Anthropology, or other field emphasizing human behavior

You’ll be working towards a shared goal with an open-minded and cohesive team greater than the sum of its parts. At GoTo, we’re passionate about growing a diverse and inclusive work ecosystem because unique takes make us a stronger company, and Stronger Together. We’re committed to creating an inclusive space for everyone, no matter what. That’s how we’ll Be Real, Think Big, Move Fast, and Keep Growing along the way.

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