UX Qualitative Researcher

Menlo Park, CA - Remote
Posted on:
April 23, 2021

About the job

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

This is an opportunity to join a diverse team of researchers who collaborate with a cross-functional product team to make the best social platform for Instagram's billion users. We aim to understand the people who use our products around the world, gleaning insights to drive product direction and strategy.

The work of the Instagram Research team spans strategic foundational research, design research, and evaluative work. We use design thinking methods, diary studies, in-depth interviews, contextual inquiries, and large and small-scale surveys. For this role, we're looking for individuals with strong qualitative and strategic research skills, with some experience in using quantitative research methods in order to size the qualitative insights, or gain further signal at scale.

The right candidates will be effective communicators who have done rigorous, creative, impactful primary research, who are passionate about bringing the voice of the user to life in product and design teams and who are comfortable in a flat, fast-moving, collaborative organization.


  • Work closely with product teams to identify research questions
  • Design and execute studies that address both user behavior and attitudes, using the right methods for the right questions
  • Generate insights that influence how product teams think about medium and long-term product strategy
  • Directly influence product strategy and design by communicating clearly and in a compelling way
  • Conduct research using a wide variety of qualitative methods, including in-depth interviews, ethnographies, focus groups and diary studies
  • Interpret and analyze research results through the lens of UX and social science
  • Collaborate closely with qualitative researchers, and understand when to bring in quantitative experts for support
  • Devise and execute creative methods in getting non-design partners to internalize and act upon research, particularly engineers, analysts, and other technical experts

Minimum Qualification

  • BA/BS, human behavior related field (HCI, Psychology, Social Science, Information Science, etc.)
  • 2+ years experience in applied product research
  • Knowledge of qualitative and quantitative research methods

Preferred Qualification

  • MS/PhD, human behavior related field (HCI, Psychology, Social Science, Information Science, etc.)
  • 5+ years of experience in applied product research

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

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