abrdn

UX Researcher

Company:
abrdn
Location:
🇬🇧
Edinburgh, Scotland
Posted on:
September 27, 2022

At abrdn, our purpose is to enable our clients to be better investors.

Clients worldwide trust us to find future-fit investment opportunities to deliver the outcomes they want. Our technology and insight help empower them to make better decisions, while the powerful partnerships we build help to enhance the expertise that we offer. And by enabling clients to invest responsibly, it helps us to build a better world.

About The Department

The Global Marketing Enablement Team within Global Marketing enables the function and the business Vectors to effectively utilise data, technology and insights to drive the brand experience, acquisition, journey progression and retention of clients. We develop the solution design and requirements for the digital marketing technology stack with a strong emphasis on customer data and insights, intelligent segmentation, personalisation, data visualization and real-time activation. This is supported through performance optimisation to meet the operational requirements of our function and goals of our clients.

About The Role

As a User Research lead you’ll take ownership of the research strategy. You'll be joining a highly collaborative and passionate team of UX and UI experts. You’ll be responsible for embedding a first-class research practice to support our UX Designers and the business. To understand what our clients’ needs are, so they are at the heart of our design decisions. You’ll be hands on executing field and lab-based research, working with our user research partner to ensure the voice of the client and data drives our decision making. Working closely with our Digital Managers, Developers, Analytics Specialists and the Marketing Vector and Business Vector teams, you’ll be responsible for helping abrdn create and optimise amazing digital experiences for our clients.

Key Responsibilities

  • Defining and advocating the nature and role of user experience research against other forms of research – such as market research and customer insights – as being critical to achieving customer centricity.
  • Developing and maintaining strong and effective working relationships across the group.
  • Maintain user research tools, repository and user research partner relationship
  • Advocating a user-centred research approach (Design Thinking) in an engaging manner to overcome concerns, personal opinions or challenges
  • Defining user experience research and methodologies
  • Ensuring accessibility is embedded through our designs
  • Acting as the voice of the user and the design authority for all projects, programmes and initiatives
  • Educating the value of user research within the wider team such as customer experience insight, planning and intel, and proposition teams
  • Integrating user-centred design, toolkit and research with other insights to form a complete picture of digital customer behaviour, ensuring it is applied consistently and effectively.
  • Assessing the user and business needs and ensuring these are reflected in the solution design

Skills And Experience

  • Demonstrates a strong track record of developing digital journeys that support complex user needs
  • Possesses an understanding of the theory and application of user research methodologies including surveys, interviews, collaborative workshops, face-to-face and remote user testing, information architecture and taxonomy design
  • Support the UX Designers in enriching their own research methods
  • Possesses a familiarity with the current accessibility guidelines – applying these to the journeys/platforms, auditing these and ensuring they are kept up to date with evolving accessibility standards
  • Ability to manage a complex range of stakeholders – demonstrating effective skills in communication, persuasion and influencing to deliver solutions that have the user at heart whilst considering business needs
  • Effective application of techniques to collect information and process it to facilitate and support key business processes and decisions
  • Has experience and knowledge of using key tools including: Dovetail, Glassbox, Google Analytics, UX Tweaks, Qualtrics, FS:Pulse, Figma, Miro, Zeroheight, Google Optimiser and Sitecore A/B Testing, Slack

Our Benefits

There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.

Our business

Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients’ changing needs. You can find out more about what we do here.

An inclusive way of working

Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you.

At abrdn we’ve adopted a ‘blended working’ approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business

.An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do. If you need assistance with your application, or a reasonable adjustment to your interview arrangements – for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability – please let us know and we’ll be happy to help.

We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone

.If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.

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