At abrdn, our purpose is to enable our clients to be better investors.
Clients worldwide trust us to find future-fit investment opportunities to deliver the outcomes they want. Our technology and insight help empower them to make better decisions, while the powerful partnerships we build help to enhance the expertise that we offer. And by enabling clients to invest responsibly, it helps us to build a better world.
The Global Marketing Enablement Team within Global Marketing enables the function and the business Vectors to effectively utilise data, technology and insights to drive the brand experience, acquisition, journey progression and retention of clients. We develop the solution design and requirements for the digital marketing technology stack with a strong emphasis on customer data and insights, intelligent segmentation, personalisation, data visualization and real-time activation. This is supported through performance optimisation to meet the operational requirements of our function and goals of our clients.
As a User Research lead you’ll take ownership of the research strategy. You'll be joining a highly collaborative and passionate team of UX and UI experts. You’ll be responsible for embedding a first-class research practice to support our UX Designers and the business. To understand what our clients’ needs are, so they are at the heart of our design decisions. You’ll be hands on executing field and lab-based research, working with our user research partner to ensure the voice of the client and data drives our decision making. Working closely with our Digital Managers, Developers, Analytics Specialists and the Marketing Vector and Business Vector teams, you’ll be responsible for helping abrdn create and optimise amazing digital experiences for our clients.
There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.
Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients’ changing needs. You can find out more about what we do here.
An inclusive way of working
Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you.
At abrdn we’ve adopted a ‘blended working’ approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business
.An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do. If you need assistance with your application, or a reasonable adjustment to your interview arrangements – for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability – please let us know and we’ll be happy to help.
We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone
.If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.