VASHI

UX Researcher

Company:
VASHI
Location:
🇬🇧
London
Posted on:
January 13, 2021

As our new UX Researcher you’ll be responsible for planning, conducting and reporting on customer and user research.

You will be grounded in solid user-centred thinking, interpretation of both qualitative and quantitative data, behavioural insights and your wider knowledge of the eCommerce landscape.

Passionate about understanding people, their needs and motivations. Then, how these are reflected in behaviours and the quality of their experience with eCommerce websites.

Here are some of the duties that you would have carried out last week:

● Defined and ran a variety of research methods, covering a mix including user testing (prototypes and products), visitor surveys, customer surveys and interviews, user feedback/polls, A/B testing analysis, and web analytics.
● Worked on research activities, representing the voice and mindset of the customer, from the approach through to the interpretation of insights and output recommendations.
● Compiled research outcomes to clearly communicate insights uncovered and the value they can add to our business, confidently presenting this in debriefs.
● Worked collaboratively within project teams, including specialists across UX, Data and Design, to identify customer experience opportunities.
● Analysed and interpreted multiple sources of data, incorporating qualitative feedback (e.g. usability testing, customer interviews) and quantitative data (analytics, A/B testing, surveys) to identify the most valuable insights.
● Worked with survey tools, remote testing platforms, web analytics tools, and ad-hoc tools/services as required to achieve the desired outcomes of the research.
● Translated research into insights that fit stakeholders and business needs with actionable tools (personals, journeys, story maps and storyboarding, wires, maps etc.

Who you are:

● Vast experience in planning and analysing research activity with a focus on e-commerce
● Confident in digging for customer needs/motivations via interviews, and evaluating pain-points and potential improvements via user testing.
● The ability to infer behavioural insights from both quantitative and qualitative data, generating hypotheses and helping to create high-converting eCommerce experiences.
● Demonstrable passion for understanding people, behaviour and always asking ‘Why’.
● A strong grounding in UX and CRO principles, and research methodologies.
● Strong understanding of eCommerce web analytics metrics, and confident working with customer and business objectives in tandem.
● Strong experience using research tools like UserTesting.com, Qualaroo, Usabilla, Usability Hub, Survey Monkey, Hotjar, Google Analytics. Experience working with A/B testing tool (e.g Optimisely/Monetate)

What’s in it for you:

We’ll enable you to challenge yourself. They’ll be huge opportunities for you to learn new things and develop yourself. Growing with us and making your mark. You’ll be based in Central London (when we’re not working remotely), in stunning offices with a team of friendly people. You’ll have 29 days holiday so you can take some downtime whenever you need it and you’ll never work on your birthday again. You’ll get a pension plan that supports you for the future, and an employee discount perk that is in a class of its own.


More about us:

At Vashi, we don’t just sell fine jewellery. By making it easy for everyone to create a bespoke piece, we’re on a mission to transform the entire industry. It’s an extraordinary opportunity – and we’re looking for exceptional people who find it as exciting as we do.

Our culture is built around six key values: be yourself, be fair, be friendly, be co-creative, be daring and be ethical.

These values come to life every time we interact with our customers, and they’re at the heart of everything we do for our people too. From our company benefits, which include a range of wellbeing initiatives as well as financial support and advice, to our warm, welcoming working environment, we’re building the Vashi culture and community from the ground up to create better jewellery in a better way.

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